If your brand voice and PPC ad copy don’t go together like peanut butter and jelly, your marketing dollars are going to waste. Image source.
Branding and performance are typically seen as being on opposite ends of the marketing spectrum — the PPC specialists run their campaigns while the branding experts concern themselves with more high-level strategy. But as Dana DiTomaso, Partner at digital marketing agency Kick Point explains in the latest episode of the Call to Action podcast, if you don’t see how the two relate, you’re likely cheating yourself out of a higher conversion rate…
