A so-called “best practice” might not be right for your business. Columnist Jordan Kasteler rebuts some of the most commonly used phrases in marketing.
You will find “best practices” galore in marketing articles. Most are great counsel. However, sometimes bad advice gets regurgitated or isn’t applicable for the person reading it.
I want to point out a contrarian point of view gained from being in the trenches for over a decade. As with anything or anyone else, take this view with a grain of salt. Separated by topic, here are my rebuttals to commonly used phrases/ideas:
