image by Olu Eletu via Unsplash.
Conversions are important to marketers. (Duh.)
But focus on them too closely and you have the marketing equivalent of a one-night stand; you lose customers and sales because your lead gen is geared towards scoring a conversion without any mind paid to building long-term relationships with customers.
At Unbounce’s Call to Action Conference, Mike King of digital marketing agency iPullRank told us the truth about lead generation: it isn’t about us and our need for more conversions. It’s about our audience and their needs for our solution…
Why Collecting Data Is the Most Important Part of Lead Generation
