It is no secret that we live in a mobile world now. Over half of all online media is consumed via mobile devices. Sadly, many novice PPC advertisers aren’t prepared to take on mobile PPC, so they leave themselves open to unnecessary costs and poor user experiences.
User behavior on mobile devices is much different from on desktops, so you need to master the smart phone if you want to compete. Adapting to the growth of mobile pay-per-click traffic means the difference between marketing success and getting left in the dust…
