An effective content strategy doesn’t rely on only one tactic.
Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.
While content is a fairly general term, it’s important to note that there are different types of media that can be leveraged in the process. Knowing the differences between each type of media — earned, owned, and paid — and how to combine them is critical to the success of your lead generation efforts.
To help you effectively execute on all three, we’ll walk you through the nuances of each below, as well as some suggestions on how to leverage them for your company…
The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)
