Take a look at the five ways digital marketing is changing in the New Year.
image: Getty Images
Digital marketing is changing nonstop and we’re finishing out another year of incredible advancements in technology and new strategic thinking. What’s coming in 2016?
1. Digital marketing is data driven.
Digital marketing is both an art and a science. Successful marketing comes from collecting, analyzing and using data about when and where customers spend their time. In short, data is behavior. Learning from this behavior drives creative messaging and strategic campaigns. Tracking behavior and tapping into the emotional connection through messaging, ads, social, and design makes all the difference in the digital space…
