How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Advancements in technology help people with no or low vision navigate the internet but it still has its challenges.

Many companies strive to make their websites accessible to vision-impaired people but fail to pay the same attention to their advertising. Let’s take a look at some ways brands can accommodate this important demographic at a time when today’s marketing channels rely so heavily on visual content.

1. Adapt images for accessibility by color blind individuals.

It’s estimated that eight percent of men and 1 in 200 women are color blind. There are many variations of color blindness but the most common form is the inability to see red and green correctly.

How You Should Be Marketing to the Visually Impaired

CopyRanger

Rick Duris is CopyRanger.

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