If you want to be successful with PPC ads, you need to demonstrate that you understand what prospects are looking for and serve up a relevant ad experience to match.
If you fail to communicate a cohesive message or fulfill the promise you make with your ad, you could face some nightmarish consequences. (Even scarier than that time you accidentally sent out a marketing email with the intro “Hey <FIRST_NAME>.”)…
Bring Your AdWords Campaigns Back from the Dead with Keyword Insertion
