While fashion magazines look back on the best design pieces of this month’s New York Fashion Week, we thought it’s time to reflect on how savvy brands leveraged social influencers for NYFW involvement. Unless you are the hosting brand or a magazine editor, it is fairly difficult to gain access to fashion show events and create live content for your audience. Fashion and lifestyle influencers, on the other hand, usually receive front-of-row VIP passes to Fashion Week’s most coveted shows. Therefore, partnership with influencers allows brands to showcase exclusive NYFW coverage in front of their social media fans, as well as to dramatically enhance their brand image by associating themselves with the ultimate trendsetters at NYFW.
Below, check out five ways brands collaborated with influencers to learn how you can apply the same strategies for the next big events in your industry!…
