While other channels tend to get much of the hype, email marketing continues to be the most widely used and effective digital marketing tool for engaging with B2C and B2B prospects and customers. That’s an amazing testament to the skills of email marketers—especially when you consider that over 100 billion emails are sent each and every day.
It takes a certain type of individual to accept those odds and say ‘I can cut through the clutter.’ Some might even say it requires an obsession with details and a willingness to never be satisfied.
If this sounds familiar, you’re not alone. My peers and I have the opportunity to meet with many email marketers throughout the year. Some are one-person departments in a small business; others are members of multi-national teams. Their marketing mix spans everything from newsletters, promotional and triggered sends to welcome, onboarding, and re-engagement campaigns. Regardless, the question is always the same: What can I do to get the most from my email investment?…
3 Tactics to Make Your Email Marketing Scream ‘Open and Click’
