This is a guest post by Christopher Lester, VP of sales at Emma.
This is not going to come as a shocker to most of you: The PR industry is changing.
And I don’t mean changing as in “going digital.” I mean revolutionary, blurring-the-lines, redefining the industry change.
As recently as 10 years ago, PR and marketing were two separate-but-equal efforts that competed for dollars and maintained an uneasy truce at the client’s table but generally had minimal overlap…
