There was a time when the Don Drapers of Madison Avenue changed the fortunes of businesses with their vivid stories and catchy jingles. Not anymore. The last decade has seen thousands of businesses achieve phenomenal success without the help of fancy creative agencies. Cold, clear and accurate data has taken the top spot in marketers’ lists of must-haves for a fruitful campaign.
Knowing industry trends means marketers stay on top of their game and offer users relevant messages that translate into direct results. And the best approach to know where the industry is heading is to undertake some first-party market research yourself…
