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Content marketing has taken off lately. While marketers can and should align their content marketing strategy with SEO/SEM best practices, it’s important to remember that content can be used to drive traffic in a much broader way than just lead gen. There are a number of simple ways to drive traffic from your site to your social media accounts, and then back to your site. These have little to do with SEO per se (though the effect on SEO is positive) and everything to do with creating an engaged audience. In working with clients both big and small, I’ve discovered four extremely effective, alternative ways of driving social marketing traffic…

4 Alternative Ways to Get Social Marketing Traffic