Whether you’ve given writing content for the web a shot or not, it’s safe to say that in most situations a little bit of training is needed. Writing content online definitely sounds easy enough, but there are actually many different kinds of content that get published, all with different marketing needs. You have to think about more than just the words on a page. Consider:
- Are you going to try to optimize with keywords, semantics, cocitation, internal linking?
- How are you going to determine the audience responding most, and then how are you going to write for a diverse audience?…
