When I started my ecommerce company, I was a regular reader of top analytics blogs. I wanted to know every trick in the book, anything that would give me an edge. I’d spend hours every week running reports, emailing them around, and setting up custom reporting.
The result? Analysis paralysis. Google Analytics is just packed with data — unless you know what you want you can waste a lot of time in there.
Eventually I figured out that the key to increasing my productivity and getting the most out of Google Analytics was to be consistent, not comprehensive. It mattered more to review a small set of key metrics consistently than it did to review all metrics every so often…
Seven Essential Metrics for Ecommerce Startups (with Templates)
