Image credit: Shutterstock
There are many myths and misconceptions in marketing for the elderly that should be cleared up immediately. Brands often tend to overlook the over-65 demographic, believing that they aren’t tech savvy enough. Many also believe that older audiences aren’t willing to switch brand allegiance, and therefore aim for younger audiences, hoping to win them as lifetime clients.
While this was partially true a few years ago, today’s reality is much different. People 65 and over now live longer, and are more active and involved in the online world. Indeed, in 2014, 74 percent of people aged 65 and above owned a mobile device and more than 39 million had Facebook and Twitter profiles, according to Pew Research Center. The elderly are now the fastest growing group of social media users, and are using it for the exact same purposes as other age groups…
