A new social platform “worth trying out” launches every month. While that may be exciting for many social media managers, it also comes with a big challenge: deciding whether to invest time and resources experimenting with something entirely new while not diverting too much attention away from your other audiences.
But don’t feel too overwhelmed. Changes can—and perhaps should—be made incrementally. What’s more, you may not even realize it, but you’ve already done a lot of the work that’s needed to see if something is a smart investment. So if you’re considering going whole hog on a new or niche social channel, such as Periscope, consider the following advice…
Experimenting on New or Niche Social Channels Without Wasting Time
