Business has gone digital and there’s no doubt about it. There has always been a social element to business. Word-of-mouth marketing is still a significant driver of purchase decisions. But that once private interaction is now taking place on a public stage where you and your competitors can join in.
This digital revolution has turned businesses into social butterflies. Social media permeates every aspect of your business, whether it’s across departments or your rank. Today 74% of online adults use social networking sites, yet 73% of companies of companies lack social media policies…
