You’ve spent the last 24-hours straight engaging with your audience on Facebook, Twitter, LinkedIN, Instagram and even a few stray customers hanging out over at Snapchat. You’ve nailed your brand voice, read all the stats about including videos in your Tweets and how to attract a following, and managed to build a legion of fans who regularly interact with you.
Yet none of your social media followers are actually converting from fans into paying customers. Is the rumor true that social media is over? Or is it just your campaign that’s falling flat? The answer may lie somewhere in the middle…
“The social media phase of the Internet ended.” Venture capitalist Fred Wilson wrote these infamous words in a post entitled, “What Just Happened” reflecting over the year 2014. There may be some truth there isn’t as much innovation in social media as there was when Mark Zuckerberg was tinkering with Facebook from his dorm room. But how we’re using social media and social sharing has certainly continued to evolved…
4 Reasons Your Social Media Traffic Isn’t Converting (And How to Fix Them)
