If you’re in the Asia Pacific region and working in marketing, you probably know that Adobe recently ran two heavily oversubscribed digital marketing symposiums – in Australia, there were crowds stuck outside the doors. Michelle Gautrin, Adobe’s Senior Social Media Strategist, gave us a behind-the-scenes look at what they think about social, how they’re using social to drive subscriptions, track success, and left a few tips for you to think about when you’re planning your next event…
Exclusive: Adobe’s Secret to Creating Truly Social Events [VIDEO]
