Don’t Isolate Your Online and Offline Marketing Strategies
Social media marketing has moved beyond the stage of “integral aspect” and is now the soul of many successful marketing campaigns. But people still watch television, go to stores and drive in traffic. They still check their mail and attend community events. Neglecting traditional marketing wholly in favor of online marketing means missing chances to integrate both channels in order to establish a pervasive presence.
Just as brick and mortar businesses can benefit from online marketing, e-commerce companies can benefit from physical advertising and networking events. But integrating your efforts means doing more than using both online and offline channels to market your business— it means treating them as components of a single omnichannel strategy rather than separate entities.
