Blog

Advertising in the eyes of many millennials has a very negative connotation. Push marketing has made ads an unwanted distraction as they interfere with the user experience on social media. For this reason, instead of going down the Facebook’s sponsored post or Twitter’s promoted tweet route, Snapchat is looking to leverage its geo-filters feature to integrate an organic and seamless way for brands to engage with their audience.

Introduction to Geo-Filters

Since it’s launch in 2012, Snapchat has added a range of new features to its app, such as Live Stories and Discover. One of the most recent, and well-loved, additions is geo-filters. Snapchat’s location based geo-filters are in-app stickers that users can choose and add to their snaps to emphasize their location and/or events they are attending…

Social Millennial Today: How Brands Can Market to Millennials on Snapchat (Part II)