Everyone likes to talk about “the Big 6” as if you could go into a job interview and say, “I’m proficient in the Big 6” and walk away with the job. But what does being proficient mean? What exactly do you have to understand about the Big 6? And is the Big 6 a static entity?
We’ll get to the other questions in a minute, but as for that last one, the answer is a big NO. To think that the “Big 6” will stay the same 6 networks is to misunderstand the fluidity and agility of social media entirely. Google+ is most frequently named as the sixth network in the Big 6, but here I’m going to replace it with Snapchat, as moves from Google+ suggest that even they know the network is sliding to the back burner (if not completely off the oven entirely.) Watching the way brands use Snapchat has been one of the most exciting developments in the industry this year, and I think that soon having a Snapchat strategy might be as important as an having Instagram strategy, which, until the last year or so, would have been laughed out of your C-Suite conference room…
An Updated Guide to the Marketing in the Big 6 Social Networks
