The connection between social media and SEO has been debated for years. Marketers continue to argue over whether or not social media activity influences search rankings and while there’s evidence to support both sides, the truth is that there’s no concrete answer. What we do know is that social media can be used as a part of your SEO strategy.
It’s important for social media managers to understand that SEO and social media marketing don’t have to be handled separately any more. In fact, there’s a very strong chance that you’ve been doing some SEO work
without even realizing it. What we’re seeing is overlap in these two worlds. A lot of the strategies and techniques you use for your social media marketing campaigns can have an effect on your SEO. The key is knowing how to tackle your social media campaigns with the SEO mindset…
