No matter the size your business, a solopreneur, a small startup looking to expand their brand, or well established businesses with many customers, social media and social outreach has many benefits:
- Wide audience to reach
- Engaged users who can be word-of-mouth brand advocates
- Public nature of social media
- It’s free!
As we’re all well aware, social media can be time consuming and that time and resources are incredibly valuable.
If your social media strategy to date has been nothing more than a broadcast channel, it’s likely you’re not seeing the ROI to justify the effort or the investment of time and money…
