Social media marketing isn’t just for businesses that operate exclusively online; it can also be valuable for stores with a physical presence. Typically, physically grounded stores use social media marketing to funnel traffic to their website, where people may be able to make purchases or learn more about the brand, but this isn’t the only way to utilize social media marketing. Though it might contradict your instincts, it’s possible and valuable to use social media to funnel your followers to your physical store instead.
Here are seven social media strategies you can use to do it:
1. Offer special coupons only redeemable in your store. This is one of the most straightforward strategies on my list, but it’s also one of the most effective. Let’s say you own a physical coffee shop and you’re advertising a new product on Twitter TWTR -0.50%. You could offer something like “mention this tweet and get half off your next order,” or post an image that people can show your cashier in order to receive a discount. It’s important to distinguish this approach from typical online coupon strategies, such as using coupon codes upon checkout. Funnel your users by disallowing any alternative use of the coupon or deal in question; make it available only if you come to the physical location…
7 Ways To Get Your Social Media Audience In A Physical Store
