If you’re making decisions about your website and using data to optimize your marketing, you need to think about the visitors who call you and convert over the phone. In an increasingly mobile world, customers are more likely than ever before to be visiting your website on mobile then dialing your business to get more information or make a purchase. Even though digital channels drive engagement online, people still want to talk.
As a marketer, you probably understand that these calls are valuable — inbound calls have high conversion rates and provide a treasure trove of information about your customers. But how do you drive more calls that lead to sales? How are you attributing conversions that happen over the phone?
Here are 10 ways to address this blind spot by tapping into the gold mine of insights from phone conversations:
10 Ways to Improve Your Marketing by Tapping the Power of the Phone Call
