At about 80 million strong, the millennial generation, which comprises those born between 1980 and the early 2000s, is the largest generational cohort in US history.
As this diverse demographic group reaches its peak earning years, millennials’ preferences and consumer behavior are increasingly taken into account in marketing strategies and business planning—especially in the e-commerce sphere, since millennials tend to be avid online shoppers.
As with any other generation, millennials are not a monolithic group, so it’s important not to overgeneralize. But generations are shaped to some extent by the times in which they come of age, so it makes sense that marketers who wish to reach this demographic group understand the forces that drive millennials. For e-commerce marketers, knowing what makes millennials tick is critical to success…
Top Three Ways to Market to Millennials
