Believe it or not, Google is old enough to buy beer!
Twenty-three years ago, Google changed the way we use the Internet and made it easier for all of us to find the crazy things we’re constantly searching for (dog psychologist – seriously). One of the major things Google – and its peers – did was shine a light on the importance of long-tail searches when it comes to finding relevant results. Think of it as the difference between searching for “ice cream shops in St. Louis” and searching for “artisanal ice cream shops selling Jasmine green tea gelato in St. Louis, Missouri.”
Nowadays, long-tail searches have become their own marketing strategy as search marketers attempt to target long-tail queries with specific tactics. The importance of long-tail search marketing resides in the way it helps brands capitalize on modern SEO and online marketing techniques. It can help an organization boost awareness of its brand, as well as work to enhance their landing page content to drive adoption…
