Your customers are your company’s lifeblood. Everyone knows their importance, and how much effort is placed on making sure they are satisfied with the service or product you provide. Without them, your business would be nothing.
So, why is it so hard to build genuine relationships with them? It seems like it would be a natural progression, from realizing their crucial role in your success to connecting. Yet, it is one of the most difficult tasks ahead of all business owners, of any level.
It only takes looking at extreme examples to see how failing to build relationships can come back to bite us. Look at Xfinity. As a monopoly in the cable industry, they were able to regularly upset customers and still retain their patronage because there was no other choice. But now Google Fiber is spreading, and they are watching their customers drop off in droves and their lobbying influence diminish as Internet is labeled a public utility in the US…
Client Onboarding: How to Build Real Relationships With Your Customers
