I can’t check my favorite news sources anymore without being subjected to yet another clever and innovative way Facebook is making advances into the online video space, a domain over which we always assumed YouTube would hold sway.
Every few days, there’s a new announcement from Team Zuckerberg indicating Facebook is making serious advancements towards some unstated goal of making video, from whatever wellspring, a seamless component of the social media experience.
This month, we’ve seen reports that Facebook will finally share ad revenue with video content creators (a tactic YouTube’s been employing successfully for years), that Facebook is experimenting with a detachable video player that lets users liberate embedded videos from their timelines and position anywhere on their screen, and that Facebook is secretly working on a music video streaming service that’s going to be a Spotify app killer.
That’s a lot of development in a short time—and they’re significant initiatives that we marketers need to take note of…
