Is your organization generating web-based content by the bucketful? Do you ever wish that spiffy, useful content could appear in multiple places so that anyone who might want that content has a better chance of seeing it – with little extra effort and no duplication of content? At the University of Utah Health Care system, where I work as the web content manager, we’ve set up a basic tagging structure to make that happen, automatically, every time we hit Publish.
At least we’ve made a promising start.
The idea of establishing a tagging system started when we identified a challenge: Patients and others who had health questions were missing out on some of the most relevant content because they never knew it was there. Why? All the content our department was generating was sequestered on either our blog page, our podcast page, or our news page. People visiting any of the related University of Utah Health Care websites did not see our blog posts, podcasts, or news stories – even when that content was exactly what they needed…
