When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused. But what about B2B marketing and mobile?
Why mobile marketing for B2B demand generation:
In many countries, including the U.S., more Google searches take place on mobile devices than on computers. (Google). That means B2B demand gen content must be mobile friendly. Also, 52% of B2B customers are using smartphones to research products for their businesses. (Forrester) so the demand is certainly there…
B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips
