Editor’s Note: Much of our work in content marketing strategy consists of defining content marketing best practices. And then showcasing brands and sites that act as examples of great content marketing.
This help us demonstrate what best practice content marketing looks like in real life and helps our customers to really see what is possible.
Then we’re able to get into the discussion on how to implement a content marketing plan for their business.
One thing that really helps with that process is showcasing great content marketing examples in the exact industry you compete in. We also typically showcase examples outside the industry as well. But it always helps to see who the real competition is when it comes to the battle for customer attention…
