Whether you’re considering media relations, brand journalism or managing corporate communications, content has always played an essential part of effective Public Relations.
However, PR pros that don’t accelerate their ability to develop content strategy, development and measurement quickly and effectively are being left behind as the future of digital PR evolves. This is a topic I’ve advocated for the past 3 years, starting out as a warning and now a reality…
Why Content Marketing is Imperative for the Future of Public Relations
