What’s Missing in Your Content Strategy? 10 Things!

There’s nothing simple about creating a content strategy.

Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy. Your efforts to refine and improve will give you a serious advantage! Here are 10 of the most common things marketers fail to include in their content strategy:

1. Audit & Maintenance

Your published content is assets. Far too many organizations publish – and quickly forget – their best blogs, landing pages, and whitepapers. Your process must include regular audit of your former content, and maintenance to keep your articles up-to-date and SEO-optimized.

2. A Defined Voice

How does your content sound? Is it written in a voice that’s familiar and appealing to your buyer personas? Your content needs its own unique voice to stand out online, or you’ll risk blending in with the rest.

3. Non-Digital Content

Non-digital content isn’t always the same as interruption marketing. In fact, depending on your industry, continuing to provide high-value articles and tutorials to your customers in print form may be a huge competitive advantage.

What’s Missing in Your Content Strategy? 10 Things!


Rick Duris is CopyRanger.

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