Adoption of the Internet of Things (IoT) is moving
along – bringing about speed, efficiency, reliability, and accuracy across all lines of business. Procurement organizations are converging people, business, and things in a digital network to satisfy ever-changing business needs, customer 
expectations, and market dynamics. Manufacturing areas are monitoring the operational performance of their equipment with sensors. RFID is steadily altering the supply chain, tracking every item from the back room and back lot to the warehouse, shipping dock, and register. And even marketing and sales are getting into the action as benefactors of the large volumes of data generated by these devices and sensors.
Many businesses mistake this new, highly digital economy as an opportunity to improve operations, automate, and collect information. In fact, a recent Economist Intelligence Unit study revealed that nearly half of executives (47%) believe that business process automation is the greatest advantage derived from all of this hyperconnectivity.
However, the IoT is capable of enabling so much more – especially in marketing…
4 Reasons Why The Digital Economy Is Taking Over Your Marketing Strategy [VIDEO]
