Pinterest has been a major traffic driver for online holiday retail shopping over the past few years, and this coming holiday season, it looks set to be even bigger.
The visual-based social network pulls in more than 70 million active visitors each month, and they aren’t just women – the male user base grew 74% in 2014, bringing the female to male ratio to 80:20. (Not that we need directions for manly projects, we just pin them for reference). Consistently, Pinterest is the second-ranked social network for driving e-commerce traffic, beat out only by Facebook.
And the network’s shopability is still on the up and up – they’re in the midst of rolling out “Buy It” buttons. Those adorbs fall boots can be more than just a starry-eyed dream, they can be on your feet within 3-5 business days too…
Why Pinterest May Be The Most Important Social Network For Brands For The 2015 Holiday Season
