When most marketers think of social media they immediately associate it with brand building, and not sales. After all, no one really buys products because of a Tweet, right?
Wrong.
The truth is that social media is much more than just a way to grow your brand and connect with your current customers. When done correctly, you can actually use sites like Facebook, Twitter, LinkedIn and Instagram to generate real leads for your business. And the cherry on top is that social media lead generation is cost effective, and produces results:
- Social media marketing has reduced costs for 45% of businesses.
- Revenue increased for 24% of businesses when they utilized social media for lead generation.
The question is: How do you take your social media marketing campaigns from a customer service and branding tool, and turn them into lead generating machines?…
