Visual social media marketing site Pinterest recently rolled out its new Analytics dashboard, in a move sure to delight businesses that use the site to market their companies. Facebook has long offered detailed analytics to business users. And other sites (including Twitter, which recently expanded access to its analytics) are taking similar steps to meet marketers’ demands for more detailed data.
Up until now, Pinterest offered limited analytics limited to information on its web users. But the new dashboard includes data on mobile app use too. That’s hugely important since mobile accounts for 75% of all Pinterest activity, TechCrunch reports.