You know professional help is available to boost the performance of your postcard marketing. But you may not be aware of all the types of help you can get. Here are five you’ll want to put to use right away:
1. Call tracking.
You could keep a notepad by the phone and run a tally on the number of people who respond to your postcard’s “call us” message, but that’s strictly old school – a time-waster that is easy to forget, leaving you with inaccurate information. Instead, a full-service postcard marketing service can easily set you up with a dedicated toll-free number to use for your marketing campaign. (Or you can choose a number with your own area code, to maintain your local identify with prospects.) When postcard recipients call, they are automatically routed to one of your regular numbers, so the transaction is seamless for them. On your end, there are distinct benefits:
