Too often companies place Social Media Manager positions low on their totem poles of recruiting importance. That or teams delegate this responsibility to untrained marketing or communications pros who aren’t focused solely on social.
As a Social Media Manager myself, this has always baffled me—especially when nearly three in four employees say their employer does not know how to promote their employment brand on social media.
Because of this skills gap, it’s imperative for every company, no matter how big or small, to have a strong social media strategy in place—and have a quality head devoted to social media…
