Do you just whip out your credit card and randomly make purchases on the Internet? Chances are… you don’t. You visit a site a few times, figure out what it is all about and then whip out your credit card if you think the offer is worth it.
For this reason you have to look at channel attribution if you want to figure out what prompts people to convert. Channel attribution data shows what happens when someone visits your site the first time, the last time and every time in between before they convert.
10 Checks to Ensure Your Twitter Profile is Growing Your Business
