I’m always interested in effective content that comes from industries traditionally seen as quite ‘dry’. IBM’s content marketing strategy is a good example of this.
This time I’m going to focus on the healthcare industry. Like it or not, healthcare is a highly competitive market in which attracting ‘customers’ is a high priority. But marketing efforts among these organisations has not always kept up with the standard in other industries.
Let’s take a look at some of the best examples of healthcare content marketing out there…
15+ examples of effective content marketing from healthcare brands
