Publishers should be natural leaders in content marketing. Providing high quality, authoritative content is already your stock in trade. While quality content is a fundamental requirement of successful digital marketing, it’s not enough in and of itself.
You also need to develop, promote, distribute, and monitor compelling digital content campaigns for you, and your advertisers. These needs have spawned new marketing roles. Ready to grow your team in the right direction?…
5 Key Digital Marketing Hires Every Publisher Needs to Make
