It’s safe to say social media is exploding. Facebook, Instagram, and Twitter have millions of daily users, where many of these users are constantly sharing parts of their lives. Social media has become something that is integral to a person’s life.
So how do companies take advantage of this? People are sharing every day and word of mouth is one of the best forms of marketing. There certainly has to be a way to leverage this.
Enter user generated content.
If you can get customers to share an image of them using your product, you’ll increase the chances of making a sale for that product. A person seeing a friend wearing your shirt or using your product will almost always convert better than a generic advertisement that barely draws eyeballs.
