The businesses that build valuable relationships with leads, prospects, and customers are the ones that have an inspired sales and marketing strategy. It’s one thing to follow rules and best practices, but creating brand interactions that are thoughtful, memorable, and unique is how companies like Apple have built a community of evangelists.
The problem is, ‘get inspired’ never seems to make it on to our to-do lists. There’s always another blog post to be written, one more call with a prospect to log, and one more meeting to get through. Taking time to seek out and dive into content that gets our creative juices flowing usually falls to the wayside because it doesn’t help us check off a box.
