Fourth of July is finally here — happy long weekend, everyone! To celebrate, many American businesses have spruced up their websites, emails, and social media posts with patriotic spirit. Some brands go a little overboard with holiday marketing (especially around Christmas), but some of them really nailed it for the Fourth of July.
What does excellent Fourth of July marketing look like? From an interactive guide to watching fireworks in NYC to Wayfair’s festive homepage, here are the brands we think did an especially great job…