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As we’ve been watching the trends in the medical device industry, we see that it is currently valued at a staggering $100 billion dollars. Investment in this industry has more than doubled in the past two decades and is expected to grow to $133 billion in 2016. Many companies are entering this market, but due to the high level of competition, they aren’t capable of making an impact. One of the mistakes that many of these companies are making is not investing in their digital marketing efforts to support the overall marketing objective. Whether you’re a medical device company or not, not having a digital marketing strategy leaves potential revenue on the table by not reaching the target consumers through all digital channels. A digital marketing strategy is essential to every company’s existence…

12 Components of a Digital Marketing Strategy