Case studies are a tremendous resource in helping you develop business. Even the most risk-averse entrepreneur likes to see someone else having success with a product or service before buying it, it’s just human nature. The main challenge to writing a great case study is making sure it emphasizes the job was all about the client. Sure, the purpose is to highlight your achievements, but you want a prospective client to picture the benefits your featured client enjoys.
Here are some ideas about writing case studies that will entice prospects to contact you…
Understanding the Value of Case Studies in Business Development
